Boots & Pine


Elise Joseph in Nashville

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Where did you grow up?

I was born and raised in Nashville, hopped around a bit for college, but ultimately have landed back in Music City. We are a dying breed here!


What brought you to Nashville?

I spent the last year based mostly in Los Angeles, with a couple months in Portland, Oregon. I was traveling, exploring, meeting people, working from wherever I was. It was a really important season in my life, both personally and professionally. But at the end of the day, Nashville is home and I’m excited to be back here – I officially moved to town in January.


What do you do for a living?

I am a freelancer, helping designers with branding, marketing, vision casting and creative direction—mostly in the fashion world. This can sometimes mean directing and styling a photo shoot, proofreading a press release, coordinating an event, or connecting a designer with a retailer. I also work on larger brand partnerships through my own business and blog Pennyweight..


How did you get started?

My first big girl job was at a major record label, working with musicians on marketing, artist development and social media. My background and schooling was in fashion, so I decided to branch out on my own to pursue a more artistic side. I went on to become the Media Director at  imogene + willie—a denim company here in Nashville—and have officially been consulting on my own for about a year now.


What’s your favorite thing about your neighborhood?

Nashville is funny because it has so many different pockets – they are all unique and close to each other, but not close enough to walk. It’s really not a pedestrian friendly city. I currently live over on the west side, which is new for me, and am loving more of a “downtown” feel, plus Centennial Park is my backyard.


What’s the last treasure you found?

A sweet postcard that my grandmother had written to her mom on her honeymoon. She was one of the strongest, most beautiful women I had the pleasure of knowing, and just recently passed away. I am going to take her signature from the postcard and turn it into a tattoo.


If you were going to eat your last meal in Nashville, where and what would you eat?

Anything and everything from the menu at  City House. But definitely the belly ham pizza with a fried egg on top.


If you could have a sleepover with anyone who has ever existed, who would it be? 

Right now I would probably say  Maryam Nassir Zadeh. She is such a huge inspiration to me!


If your life was a TV show, what would be the theme song? 

“Always On Time” – Ja Rule featuring Ashanti. Except, I’m not usually on time.


What does Nashville need that it doesn’t have now?

Shopping! We definitely have a few great stores, but it feels nearly impossible to find some of the independent designers that I love and gravitate towards. I’m hoping to eventually open up shop here.

Follow Elise’s blog Pennyweight

© 2012 Arden Wray