Boots & Pine

Facebook
Instagram
Tumblr
RSS

Elise Joseph in Nashville

_MG_5204 _MG_5217 _MG_5278 _MG_5308 _MG_5432 _MG_4626 _MG_4731 _MG_4780 _MG_4642 _MG_4756 _MG_5009 _MG_4958 _MG_5099 _MG_5060 _MG_5178 _MG_5175 _MG_5050 _MG_6092 _MG_5517 _MG_5449 _MG_5623 _MG_5575 _MG_5587 _MG_5964 _MG_6050 _MG_5736 _MG_5887 _MG_5869 _MG_5780 _MG_5889 _MG_5894 _MG_5923 _MG_5908

Where did you grow up?

I was born and raised in Nashville, hopped around a bit for college, but ultimately have landed back in Music City. We are a dying breed here!

 

What brought you to Nashville?

I spent the last year based mostly in Los Angeles, with a couple months in Portland, Oregon. I was traveling, exploring, meeting people, working from wherever I was. It was a really important season in my life, both personally and professionally. But at the end of the day, Nashville is home and I’m excited to be back here – I officially moved to town in January.

 

What do you do for a living?

I am a freelancer, helping designers with branding, marketing, vision casting and creative direction—mostly in the fashion world. This can sometimes mean directing and styling a photo shoot, proofreading a press release, coordinating an event, or connecting a designer with a retailer. I also work on larger brand partnerships through my own business and blog Pennyweight..

 

How did you get started?

My first big girl job was at a major record label, working with musicians on marketing, artist development and social media. My background and schooling was in fashion, so I decided to branch out on my own to pursue a more artistic side. I went on to become the Media Director at  imogene + willie—a denim company here in Nashville—and have officially been consulting on my own for about a year now.

 

What’s your favorite thing about your neighborhood?

Nashville is funny because it has so many different pockets – they are all unique and close to each other, but not close enough to walk. It’s really not a pedestrian friendly city. I currently live over on the west side, which is new for me, and am loving more of a “downtown” feel, plus Centennial Park is my backyard.

 

What’s the last treasure you found?

A sweet postcard that my grandmother had written to her mom on her honeymoon. She was one of the strongest, most beautiful women I had the pleasure of knowing, and just recently passed away. I am going to take her signature from the postcard and turn it into a tattoo.

 

If you were going to eat your last meal in Nashville, where and what would you eat?

Anything and everything from the menu at  City House. But definitely the belly ham pizza with a fried egg on top.

 

If you could have a sleepover with anyone who has ever existed, who would it be? 

Right now I would probably say  Maryam Nassir Zadeh. She is such a huge inspiration to me!

 

If your life was a TV show, what would be the theme song? 

“Always On Time” – Ja Rule featuring Ashanti. Except, I’m not usually on time.

 

What does Nashville need that it doesn’t have now?

Shopping! We definitely have a few great stores, but it feels nearly impossible to find some of the independent designers that I love and gravitate towards. I’m hoping to eventually open up shop here.

Follow Elise’s blog Pennyweight

© 2012 Arden Wray